Broadside Interactive: design of CD, DVD and USB marketing tools

The medium isn't the message
The message is the message. It's the idea that counts, and we're full of them. So yes, we can make a CD, DVD, or USB stick for you, but more importantly we can make your marketing materials interesting and engaging, something that people will want to spend time with, whatever media they're delivered on.

DVD promotion

The goal might be for the disc to be popped in once and create an immediate stir, or perhaps to provide a useful reference tool people will come back to again and again.

Either way, we make sure the experience is rewarding.

We'll create a look and feel that engages users with your brand and establishes a contemporary tone for the whole disc. We'll get users interested with exciting motion graphics and animation. And we'll make sure your data is coherent and approachable with intelligent information design and an intuitive interface.

Content hierarchy and mapping
Step one is usually organising all the "stuff". Sounds simple but it's important to get right. We look to separate your information into different levels of importance. This feeds into the interface design and also enables us to allocate the budget properly, so different levels of messages get different levels of treatment.

Multimedia design
Moving on from the content hierarchy we leverage a range of different techniques to communicate your messages in the most effective way. At the highest level we'll produce dynamic animations and video to hammer home the key points. Next level down we'll create elegant designs and information graphics. Down from this might either involve designing templates for a raft of content, or making a library of existing files easily accessible.

Interface design
Perhaps you need to be the sort of person who gets annoyed at bad interfaces to design good ones. We perhaps get a little too hot under the collar about things like doors with pull handles that in fact need to be pushed, cars that insist you buckle your seatbelt before they stop beeping, computers that can't remember where you like to save your files... that sort of thing.

Needless to say the interfaces we design stress simplicity and common sense. They work.

Duplication & Replication
Unlike a lot of design companies we'd like to announce that we don't share the studio with banks of duplication machines (neither do they). However we do have some excellent contacts who burn and dupe all day long, and we're happy to manage the process. Equally if you'd like to Google around and find your own supplier that's fine too.